Aerial view of Portland's Tom McCall Waterfront Park along the Willamette River during cherry blossom season, with the downtown skyline in the background
Enterprise Design Strategist specializing in human-centered design, employee experience, and AI-enabled workflows.
Hi, I'm Kevin
Kevin Perlas
I'm a design strategist with more than 20 years of experience helping organizations like ServiceNow, Nike, Cisco, and Fortune 500 clients navigate large-scale change. I use research, service design, and collaborative strategy to uncover meaningful opportunities, align stakeholders, and design solutions that scale. My background across employee experience, AI-enabled delivery, consulting, and enterprise leadership helps bridge disciplines and move ideas into action.
Kevin Perlas
Perspective From Strategy to Execution
I bring the rare combination of consultant, practitioner, and customer-side experience. I know how transformation is sold, why it is bought, and what it takes to make it work inside the enterprise.
01
AI PRACTITIONER
ServiceNow · 2025-2026
Built a library of interconnected AI skills, ran a live client engagement solo to test and prove its efficacy, then taught the system to peers. I've deployed AI for real business results.
02
CUSTOMER CONSULTANT
ServiceNow Solution Consulting
Advised C-suite, ran co-innovation sprints, and earned trust. Started with customer problems, co-innovated with empathy, and delivered compelling solutions that secured client commitment.
03
HR/EX PRACTITIONER
Nike · ServiceNow Global People
Built programs for global workforces of over 100,000 employees. Led through large-scale people, process, and technology change requiring stakeholder management and cross-functional collaboration.
04
SERVICE AND UX DESIGNER
ServiceNow • Nike • Cisco • Pinpoint Logic
With a foundation in UX, expanded my practice to service design and enterprise strategy. Led design teams, simplified products used by millions, and contributed to a Nielsen Norman Group award-winning intranet.
Case Studies
How I think, what I built, and what changed.
AI Skills for Design Discovery
AI Practitioner
How I built 8 AI skills that cut manual synthesis time by 80% and got adopted by 5 of 6 peer strategists within a month, uplifting the throughput of the entire team.
Design Sprints
Customer Consultant
How I compressed a typical 12-week discovery sprint to 6 weeks and piloted successfully with Visa's Fraud Operations team while maintaining quality and solution fidelity.
Building Insights Capability
HR/EX Practitioner
How I led the strategy and team behind Nike's Experience Insiders (700+ volunteers, 25 countries), then built ServiceNow's EX Insiders myself, cutting time-to-insight by 75%.
Service Design for Performance Management
HR/EX PractitionerService and UX Designer
How I co-innovated with 100+ leaders and employees over 2 years to redesign performance management end-to-end for 30,000+ employees at ServiceNow.
Global People Persona Program
HR/EX PractitionerService and UX Designer
How I turned a vague ask for "personas" into a full research program with governance embedded so using a persona became an integral part of shipping a product.